UEFA MIP Masters Dissertation Abstract – Bianca Rech

//UEFA MIP Masters Dissertation Abstract – Bianca Rech

Bianca Rech, Team Manager @ Bayern Munich Ladies – Abstract on Being a Gamechanger in Women’s Football

 

Women`s football continues to grow.The report suggests organising, including and integrating women’s football in men`s professional football.
A common professional structure will support the growth of women’s football.
However, for women`s football to exploit untapped market, it must be done considering and respecting the peculiarities of the women’s game. Done properly it has the potentiel to strengthen the club`s image, increase the fan base, and improve social image, thus adding a second sport portfolio and possible an income generator.

2019-03-08T10:34:16+00:00